[Image Caption: On the left is the cover for Star Wars The Blueprints showcasing spaceship blueprints; on the right is Women of the Galaxy (Updated) featuring Ahsoka.]
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The proclamation highlights how fandom-driven franchises are increasingly investing in collectible media to sustain engagement with dedicated audiences. In India’s creative landscape-where both cinema and multimedia storytelling hold cultural importance-such developments offer lessons on diversifying intellectual property through detailed world-building. This model potentially opens avenues for long-term economic gains through merchandising strategies coupled with entertainment production. As Indian filmmakers strive to create franchise-driven narratives akin to Bollywood’s occasional hits like Bahubali, leveraging phygital content (physical + digital) could emerge as a promising parallel strategy.Read More: 10 must-have Star Wars books