Bevco Launches First Super Premium Store in Thrissur

Fast Summary

• Kerala State Beverages Corporation (Bevco) inaugurated its first super premium outlet in Thrissur at Manorama Junction on August 5, 2025.
• the outlet, spread across 5,000 square metres, stocks a wide variety of liquor brands.
• It features a godown with a capacity to store over one lakh liquor bottles.
• Ten well-trained staff members were appointed to ensure customer service is prompt and efficient.
• This is Bevco’s first fully air-conditioned retail outlet in Kerala and includes a beer vending machine.
• Bevco plans to open similar modern outlets in Thiruvananthapuram, Ernakulam, and Kozhikode.

Indian Opinion Analysis

The inauguration of Bevco’s super premium outlet signifies an evolution in the retail alcohol market in kerala.By investing in modern facilities such as air-conditioning and specialized equipment like beer vending machines, the corporation seems focused on enhancing customer experience while likely appealing to high-end consumers. The strategic selection of urban hubs for planned future outlets hints at targeting higher sales demand and economic viability.

However, this growth may invite scrutiny from public health advocates who have long questioned policies around alcohol accessibility. Balancing modernization efforts with responsibility regarding usage norms will be critical for bevco moving forward.Economically speaking, these modernized outlets could contribute positively by boosting revenue streams for state ventures like Bevco.

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