Milma to Launch Bottled Milk in Thiruvananthapuram on August 19

Fast Summary

• Product Launch: TRCMPU of Milma will launch bottled milk called ‘Milma Cow Milk’ on August 19, 2025. The product will be unveiled by Minister J. Chinchurani in Thiruvananthapuram.
• Details and Pricing: Priced at ₹70 per litre, the milk contains 3.2% fat and 8.5% solids non-fats (SNF). It comes in high-quality food-grade plastic bottles with a shelf life of three days when refrigerated.
• Availability: Initially available at Milma sales outlets and agencies in Thiruvananthapuram district; distribution to Kollam, Pathanamthitta, and Alappuzha districts planned later.
• Onam Incentive: TRCMPU decided to provide an incentive of ₹6 per litre for milk procured in July, benefiting farmers with ₹4/litre, dairy cooperative societies with ₹1/litre, and an additional share credited to the union’s fund.
• Emergency Medical Support for Farmers: Up to ₹25,000 will be provided to farmers under TRCMPU during medical emergencies.
• Supply Agreement with Sabarimala Temples: TRCMPU signed an agreement with Travancore Devaswom Board to supply around 170 tonnes of Milma ghee for Sabarimala temples during October-November.

Indian Opinion Analysis

The launch of ‘Milma Cow Milk’ reflects TRCMPU’s initiative toward improving access to high-quality dairy products while maintaining nutritional standards through selective procurement practices. Its phased rollout indicates a strategic approach intended to establish market presence gradually across multiple districts.

The decision regarding Onam incentives demonstrates support for dairy farmers amid seasonal festivities-strengthening their financial base while fostering cooperative engagement. Additionally, earmarking funds for emergency medical relief highlights proactive measures addressing welfare concerns within the agricultural community.

Supplying ghee for religious purposes like sabarimala showcases alignment between regional cooperatives and cultural institutions-a move that could boost brand visibility further while meeting notable temple demands efficiently. these steps underline growing integration between consumer-centric innovation and stakeholder welfare within the dairy sector.

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