Adani Agri Sets Apple Procurement Rate

Quick Summary

• Adani Agri Fresh Limited (AAFL) has begun apple procurement for the 2025 season in Himachal Pradesh.
• Opening rate for top-grade LMS apples is Rs 85/kg, Rs 5 higher than last year’s opening price.
• Procurement will start on various dates across facilities at Rohru, Rampur, Tutu-Pani (Aug 24), Sainj and Jarol-Tikkar (Aug 25), and Reckong-Peo (Aug 28).
• Rates for apples depend on size and color: Premium-grade LMS apples with 80-100% colour are priced at rs.85/kg; other categories range from Rs.20 to Rs.75/kg based on size and grade.
• Himachal Pradesh has over one lakh hectares dedicated to apple cultivation, contributing nearly Rs.5,500 crore annually to the state economy.
• AAFL’s new digital mandi platform launched in July aims to connect farmers directly with buyers for greater transparency and efficiency in pricing.
• Farmers have positively received these developments, anticipating improved incomes due to reduced middlemen involvement.

Indian opinion Analysis

The increase in AAFL’s procurement rates this season signals a willingness of private players to address farmers’ concerns around fair compensation amidst rising costs of cultivation. By setting an initial benchmark of Rs.85/kg for premium-grade LMS apples-higher than last year-Adani Agri Fresh could push for broader competitive trends across local mandis benefiting growers during peak harvesting months.

Additionally, the launch of a digital mandi platform represents notable progress towards integrating technology into India’s horticultural sector-a move welcomed by apple growers aiming for transparent market practices and better profit realization opportunities without reliance on intermediaries.

With Himachal Pradesh being heavily dependent on its apple industry both economically and agriculturally, such initiatives possibly strengthen rural livelihoods while encouraging sustainable farming practices tailored towards market demand dynamics.

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