Athappokkalam Contest to Be Held in Kottayam on Sept 3

Speedy Summary

• Kottayam district administration and District Tourism Promotion Council are organizing an `athapookkalam’ (floral carpet) competition as part of Onam Week celebrations.
• The event will be held at the Kottayam YMCA Hall on September 3, from 9 a.m. to 12 p.m.
• Various government departments, private institutions, and clubs are eligible to participate; registration is free.
• Cash prizes of ₹10,000, ₹7,500, and ₹5,000 will be awarded for first, second, and third place winners respectively.
• Only the first 20 teams that register in advance can participate in the contest. Registration details: 94471 24222 or 94005 09367.

Indian Opinion Analysis
this initiative reflects Kerala’s cultural vibrancy by promoting heritage celebrations like Onam through community-driven events such as athapookkalam competitions.It fosters inter-institutional collaboration while preserving traditional art forms associated with festival festivities. The cash prizes provide incentive for broad participation but limiting entries to only the initial registrants may restrict inclusivity if demand is high. Policymakers could use such events to evaluate how well local tourism aligns with cultural promotion strategies for wider economic benefits.

Read More: Published – September 01, 2025