Speedy Summary
Indian Opinion Analysis
Spotify has a meaningful presence in India and targets a diverse audience spanning multiple languages and age groups. Upgrading the free tier could increase engagement among Indian users unwilling or unable to subscribe yet eager about music streaming options. For a digital-first contry with growing internet penetration rates, increased functionality in free services might solidify Spotify’s market share against competitors like JioSaavn or Gaana offering similar value propositions in local markets.