– “Best Bathukamma” contest on September 29 at People’s Plaza.
– Grand floral parade with participation from 2,500 women on Tank Bund on September 30.
– The Tank Bund Carnival and “Floral Holi” events organized by HMDA on September 27.
– Replicas of Bathukamma placed at traffic junctions; major roads illuminated.- Shopping malls encouraged to have themed decor; floating illuminated installations released into Hussain Sagar Lake.- Special receptions with Bathukamma dance performed for incoming flights and tourists (September 21-30).
– Art camps, exhibitions (including Ikebana flower arrangements), programs in colleges.
The Telangana government’s multifaceted efforts around this year’s Bathukamma festival combine cultural celebration with strategic initiatives aimed at enhancing tourism and promoting regional identity.By organizing large-scale public events like the Guinness world Record attempt and engaging diverse sections such as self-help groups and educational institutions, it underscores inclusive participation while showcasing Telangana’s rich heritage.Moreover, integrating symbolic displays such as replicas of Bathukamma across urban hubs indicates an intent to maximize visibility while attracting tourists through collaborations with airlines and innovative marketing strategies like performances for arriving flights. When viewed holistically, these efforts contribute not only towards elevating local culture but also position Telangana as a vibrant destination capable of fostering both communal harmony and economic growth.
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