GHMC to Organize Lok Kalyan Melas for Street Vendors

Quick Summary

• the Greater Hyderabad Municipal Corporation (GHMC) is organizing ‘Lok Kalyan Melas’ under the PM Street Vendors Atma Nirbhar Nidhi (PM SVANidhi) scheme, restructured and extended until 2030.
• The melas began on September 17 and will run until October 1, involving stakeholders like bankers, digital payment aggregators, ngos, town vending committees, Food Safety & Standards Authority of India (FSSAI), and vendors associations.
• Objectives include mobilizing new applications for loans, loan disbursement to sanctioned applicants, processing returned/pending bank applications, digitally onboarding inactive beneficiaries, and training street food vendors with FSSAI’s assistance.
• Awareness efforts include mobile announcement vans as well as campaigns through posters at key locations and social media platforms. Local influencers are enlisted for outreach purposes.
• GHMC has set targets:

– Processing 12,324 new loan applications,
– Scrutinizing 1,808 returned bank applications,
– Digitally empowering 1,196 inactive vendors,
– Socio-economic profiling for about 2,174 vendors,
– Covering social security schemes for around 6,580 individuals.

• GHMC has identified a total of approximately 166K street vendors across the city; loans have been issued in three tranches: 58K, 26K, and 10K+, respectively.

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Indian Opinion Analysis

Conducting ‘Lok Kalyan Melas’ showcases GHMC’s intensified focus on urban livelihood enhancement under the expanded PM SVANidhi scheme.By addressing critical issues like vendor digital literacy gaps while also providing financial resources via targeted loans and socio-economic profiling initiatives may bring meaningful empowerment to thousands of urban street entrepreneurs.

Given GHMC’s high targets paired alongside multi-stakeholder participation execution scale optimizations identifying bottlenecks transparency awareness efforts