– iPhone 18 Pro: a 6.27-inch OLED display.
– iPhone 18 Pro Max: a larger, 6.86-inch OLED display.
apple’s move towards integrating in-display Face ID by hiding sensors behind screens reflects its effort toward creating seamless hardware design. While this is not entirely new-similar attempts have been made by competitors like Samsung-Apple appears focused on refining existing technologies rather than risking compromises in functionality.
The potential elimination of visible screen features such as notches may substantially appeal to premium smartphone users globally, bolstering Apple’s image as an innovative leader. For India-a key market undergoing rapid smartphone adoption-the introduction of advanced technologies like HIAA could encourage high consumer demand among tech-savvy buyers who prioritize sleek designs and cutting-edge features.
If successful, Apple’s implementation of these technologies without trade-offs could set new standards across industries worldwide-including India-for aesthetic yet functional devices. Competition within India’s growing luxury smartphone segment could intensify post-launch.