Squid Game, as a global phenomenon, has considerably impacted cultural narratives worldwide since its debut.Its focus on socio-economic disparities resonates universally, including within India, where similar themes have become relevant in conversations around inequality and survival under pressure. Netflix’s strategic release of Season 3 underscores an emphasis on engaging viewers with moral dilemmas that reflect societal challenges.
From India’s outlook as a growing entertainment market for streaming platforms like Netflix, this development could further solidify international content consumption trends while inspiring local creators to produce original content exploring analogous issues faced domestically. This offers potential growth opportunities for India’s burgeoning OTT industry and could encourage cross-cultural storytelling collaborations.