Cookd, a digital home-cooking start-up headquartered in Chennai, has raised ₹16 crore in a Pre-Series A Round, led by Spring Marketing Capital with participation from Eternal Capital, Sun Icon Ventures, and PeerCheque. Apart from online videos, Cookd offers a wide range of products ranging from biryani kits, masalas, cooking pastes, and ready-to-use recipe kits.
“We will be using the funds to expand our presence in the Tamil Nadu market. We will also enter the Kerala and Andhra Pradesh market. A lot of people watch our videos in these two markets and there has been good demand,” Aathitiyan V.S., founder of Cookd told The Hindu. “With the fresh funds, we are building a new category of cooking products that combines authenticity, convenience, and control. Our goal is simple: help people cook more often and with joy,” he added.
Founded in 2020, Cookd boasts over 6 million followers across YouTube, Instagram, and Facebook, with 150 to 170 million views on each month. Their products are being sold in over 1,600 retail stores. “Everyone in the market came up with biryani masala. We offered a kit and the formula clicked well for us,” Mr. Aathitiyan said.
