Onam Festival: Artiste Registration Opens July 21

Quick Summary

• Registration for Performers: Artists representing various genres can register to perform during the Onam celebrations starting from July 21 till July 31, 5 pm.
• Venues and Organizers: State-level programs are managed by Kerala’s tourism department, while district-level performances are coordinated by respective District Tourism Promotion Councils (DTPCs).
• Event Details: Onam celebrations will kick off with a State-level inauguration in Kerala’s capital city and culminate with a grand procession and pageantry on September 9.
• Significance: The week-long festival has grown into one of Kerala’s most prominent cultural events, attracting tourists as well as locals to numerous venues across the state.

indian Opinion Analysis

The Onam festivities bring together diverse artistic talents across cultural genres while simultaneously boosting tourism in Kerala.By providing multiple platforms for performances at both State and district levels, the event achieves dual objectives-cultural preservation and economic stimulation through heightened tourist activity. The active involvement of DTPCs highlights decentralized planning aimed at ensuring local participation alongside statewide visibility.

This initiative not only underscores Kerala’s commitment to promoting its rich heritage but also positions it as an attractive destination during one of its major festivals. Over time, such consistent efforts enhance community engagement while contributing to broader economic benefits through tourism-led revenue gains.

Read more: Published – July 20,2025