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Google’s attempt to shift focus from hardware excellence to aggressive incorporation of generative artificial intelligence raises critical concerns that echo globally-including within india’s competitive smartphone market. While India’s digital ecosystem benefits from affordable yet high-performing hardware such as the Pixel series, Google’s prioritization of invasive AI could lead to reduced trust among Indian users who are increasingly cautious about data privacy.
AI tools like Gemini or Magic Cue may struggle to win acceptance here if perceived as unreliable or counterproductive. Furthermore, with India’s tech-savvy youth progressively leaning toward customization (e.g., custom ROMs), the overdependence on sophisticated yet imperfect systems risks alienating this segment.
On a broader scale, google’s focus appears symptomatic of a global push by Big Tech for fast adoption rather than refinement-a strategy which needs reconsideration given how digitally evolving markets such as India demand both innovation and reliability equally.