– Joint Collector abhishek Kumar instructed officials to regularly update demand-supply data on the IFMS portal and monitor stock points closely.
– Field staff at village levels are tasked with supervising sales to prevent hoarding or diversion.
– A Command Control Room has been set up at the District Training Center, offering helplines for farmer queries and complaints (9177768274, 9948224545).
– Collector Sumit Kumar reported a current availability of 2,600 metric tonnes of urea distributed across Rythu Seva Kendras, Markfed godowns, private outlets, and PACS/DCMS centres.
– An additional stock of 2,500 metric tonnes is expected within ten days.
– Farmers were advised to buy fertilizers using Aadhaar-authenticated biometric transactions and were cautioned against overuse due to pest risks.
Efforts by district authorities in Sri Sathya Sai and Chittoor highlight proactive measures aimed at addressing potential challenges related to fertilizer distribution amid high seasonal demand. The emphasis on real-time monitoring through digital platforms like the IFMS portal reflects an attempt toward transparency and efficiency in supply chains while curbing malpractices like hoarding or diversion.
Setting up dedicated helplines ensures that farmers can quickly report concerns while receiving timely assistance. The initiative encouraging biometric Aadhaar-linked purchasing adds another layer of accountability but may require careful implementation to avoid unnecessary procedural hurdles for less tech-savvy farmers.
ensuring adequate fertilizer supplies during peak cultivation is critical for preventing yield reductions due to shortages-a factor vital not only for local food security but also broader agricultural productivity goals in India.
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