The reintroduction of advertisement hoardings represents a significant policy shift that balances urban aesthetics with economic needs. The potential boost in civic revenue-estimated at ₹400-500 crore-could provide much-needed funds for city infrastructure progress. though, careful execution is crucial as stakeholders like advertisers and property owners navigate regulatory frameworks such as QR coding mechanisms and sharing arrangements.
The restrictions outlined serve as safeguards against visual pollution or hazards near sensitive areas such as traffic points or religious sites. While privatized advertising expands opportunities through cooperation with entities like Indian Railways or BMRCL,success hinges on clear processes within auctions/tenders alongside stakeholder coordination across agencies.
while the policy could transform Bengaluru’s advertising landscape economically and structurally,continuous monitoring is needed to ensure adherence to bylaws without compromising urban dignity or public spaces.
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