In "Unpacking Aditya Birla: Insights from a Retail Case Study," the article explores brand perception complexities in India. It highlights how local brands, such as Munich Polo, adopt foreign identities to enhance prestige and justify higher prices. This case reveals a prevailing consumer preference for foreign labels, shaping retail strategies. The piece examines Aditya Birla's approach to this trend and its effects on local and global brands
The video "Decoding the 2024 Indian Budget: Who Wins and Who Loses?" offers an analysis of Finance Minister Nirmala Sitharaman's budget proposal. It covers tax revisions for the middle class and new initiatives for startups and internships, highlighting their impact on different population segments. The discussion encourages viewers to rethink financial strategies in light of current political dynamics, providing valuable insights for professionals and aspiring entrepreneurs on how the budget could influence their economic outlook
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