Credit: Universal – X
Christopher Nolan’s choice to film The Odyssey entirely in IMAX is groundbreaking and demonstrates his ongoing commitment to pushing cinematic boundaries. for India, where high-quality cinema offerings continue to expand alongside growing international collaboration opportunities, this development underscores global audience preferences shifting toward immersive formats like IMAX.
India houses several large-format screens that frequently showcase Hollywood releases such as Oppenheimer, which performed well domestically due partly to similar marketing strategies emphasizing technical excellence. The Odyssey may attract indian cinephiles eager for prestige productions rooted in epic storytelling-especially given its connection to Homeric mythologies that share thematic resonance with Indian epics like Mahabharata. Scalping trends could pose challenges internationally but remain less important locally due to differences in ticketing systems.
This bold move by Universal Pictures further highlights how studios rely heavily on long-term hype cycles anchored by technological innovation-a model India’s burgeoning filmmakers might consider adapting for their campaigns aimed at overseas markets.