Dish TV Targets 25% Revenue from Non-DTH Ventures, Enters Smart TV Market

Quick Summary:

• Dish TV aims too diversify it’s revenue streams,targeting 25% revenue contribution from non-DTH services within the next 18-24 months.
• The company has launched VZY Smart TVs, which integrate DTH and OTT services into one device. Current offerings include models ranging from 32-inch HD to 55-inch 4K UHD QLED, priced between Rs 12,000 and Rs 45,000.
• Non-DTH businesses currently contribute about 10% of Dish TV’s total revenue.
• CEO Manoj dobhal emphasized the strategic pivot in positioning Dish TV as a holistic player in the content ecosystem offering both devices and content solutions.
• Earlier expansions include launching OTT platform ‘Watcho’ (in April 2019) and quick-commerce platform ‘Shopzop’ (August 2025).
• In FY25, revenue dropped to Rs.1,567.6 crore from Rs.1,856.5 crore in FY24 due to reduced Pay TV subscribers and stagnant ARPU (Average Revenue Per User).
• Competition-wise,Dobhal claimed the VZY Smart tvs provide unique plug-and-play content offerings combining OTT subscriptions with linear live TV platforms.

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Indian Opinion Analysis:

Dish TV’s strategic pivot toward non-DTH services reflects broader shifts within India’s media consumption landscape owing to rising demand for integrated entertainment devices like smart TVs that combine both traditional broadcasting with streaming platforms such as OTT networks under one umbrella service model.This “complete ecosystem” solution resolves multiple customer pain points-who till earlier had kept investments fragmented when buying separate layers separately tied sets subscriptions beforehand adjustments undone now bundles optimal solutions.Range-enhanced scale gradual influx updates aligns group nearer newer digital-first economic segment