Event Management Key to Boosting Tourism, Says Andhra Minister

Fast Summary

• Andhra Pradesh Strategy for Event Management: tourism Minister Kandula Durgesh announced plans to integrate event management with tourism growth strategies to boost hospitality and economic development in the State.
• Policy Actions: The State government plans investments in infrastructure, skill development, and fostering a supportive surroundings for event management.
• Event Categories: The A.P. Tourism Authority empanelled 21 agencies divided into categories for mega/district-level events and district-only events; over 110 tourism operators have been onboarded as part of this initiative.
• Event Calendar Launch: Eight mega-events and 15 district-level events scheduled in Andhra pradesh, with partnerships developed with global associations like IAEE and PCMA.
• Swarnandhra Tourism Vision 2029: This long-term policy aims to increase tourism’s contribution to GDP from 4.6% to 8%, create two lakh jobs, boost employment share from tourism from 12% to over 15%, and position Andhra Pradesh among India’s top foreign tourist destinations by driving international collaborations.

Indian Opinion Analysis

Andhra pradesh’s push toward integrating the event management sector into its broader economic growth agenda represents a pragmatic approach toward diversifying the State’s economic base while leveraging international expertise through partnerships with global associations like IAEE and PCMA. By empanelling dedicated agencies for managing both large-scale events and also localized district initiatives, the government signals its commitment to systematic planning within this sector.The “Swarnandhra Tourism Vision 2029” places clear performance metrics such as GDP contribution growth (from 4.6% to nearly double) alongside aspiring employment targets through targeted policy implementation – highlighting confidence in tourism-led job creation mechanisms that meet local aspirations while encouraging foreign engagement.

Given these developments, successful execution could not only strengthen Andhra Pradesh’s positioning within India’s hospitality ecosystem but also support regional economic upliftment via skill-building focus areas tied directly into organized event-hosting efforts.

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