We’ve had AI image generators for years now, but they’ve gotten significantly better in recent months. ChatGPT, Gemini, Firefly, Midjourney, and other services now offer high-quality images that are nearly indistinguishable from real photos. Since most AI-generated images lack visible watermarks, the untrained eye might not be able to tell the difference between real photography and AI-generated content.
ChatGPT went viral a few months ago thanks to its new 4o image generation tool. Everyone wanted to try it, and OpenAI saw a big jump in new ChatGPT users. But if you choose Gemini instead of ChatGPT, you’ll get the same spectacular experience. In fact, Google just introduced Imagen 4 and Imagen 4 Ultra, which bring even more powerful image generation features to Gemini.
Meet Higgsfield Soul.Our new high-aesthetic photo model.50+ curated presets, fashion-grade realism.This will make you throw away your iPhone.Retweet this post to get a full guide in your DMs.Wild examples below: pic.twitter.com/Jr4zICGduL
— Higgsfield AI 🧩 (@higgsfield_ai) June 25, 2025
No sooner had Imagen launched than Soul became the talk of the town. It’s a new model from an AI startup called Higgsfield, and it’s going viral on social media. Like tools from OpenAI and Google, Soul can deliver images that look like real photos taken with a smartphone. But Soul is a “high-aesthetic photo model” designed to replicate the quality of real-life photography.
Soul promises “fashion-grade realism” that might make you “throw away your iPhone,” according to an announcement from Higgsfield on social media.
Tech. Entertainment. Science. Your inbox.
Sign up for the most interesting tech & entertainment news out there.
There’s another big difference between Soul and other AI tools for high-end image generation. Soul includes more than 50 presets to help you get the image you want faster.

These 50+ presets are available at Higgsfield and save you the trouble of describing camera settings to the AI. You can pick from options like “iPhone,” “Tokyo Streetstyle,” “Overexposed,” or “0.5 Selfie,” and the AI will understand the kind of image you’re aiming for.

You then use natural language to tell Soul what kind of image you want, without having to get technical about photo specs. Just describe what you want to see in the picture.

Soul has plenty of jaw-dropping examples on its website, some of which you can see above and below alongside the prompts used to generate them.