Now Reading: Exoticamp Gains Backing from KIMS Hospitals Founder
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Exoticamp Gains Backing from KIMS Hospitals Founder
Quick Summary
- Investment Secured: Chennai-based travel-tech company Exoticamp has received fresh funding from Bhaskar rao Bollineni, Founder and Chairman of Krishna Institute of Medical Sciences (KIMS) Hospitals.
- Purpose of Funds: The investment will be used to scale its technology platform and accelerate brand-building initiatives.
- Consumer Metrics: Exoticamp attracts 100,000 to 120,000 online visitors monthly; average consumer age is 22-25 years. Last financial year bookings reached 25,000, with over 7,000 bookings already recorded for this year.
- Target Audiences: Apart from families and Gen Z consumers, Exoticamp is expanding into schools like International Baccalaureate (IB) institutions by focusing on outdoor learning experiences such as aqua camps and stargazing.
- Camping Locations & Services: Over 300 offbeat camping locations across 13 states in India have hosted more than 40,000 campers through unique experiences including guided treks and glamping stays.
- Market Growth Insight: India’s outdoor experiential travel market is projected to grow at over a compound annual growth rate (CAGR) of 17%, driven by demand for immersive short-haul trips.
Indian Opinion Analysis
The funding secured by Exoticamp highlights the continued interest in India’s growing outdoor experiential travel sector-a niche yet expanding segment influenced by shifting consumer preferences toward adventure-based tourism and nature-centric holidays. The company’s focus on beginner-pleasant curated experiences aligns well with the younger demographic it serves while addressing growing interest in educational tourism through partnerships with schools.
India’s overall travel landscape benefits from companies like Exoticamp that diversify offerings beyond customary holiday packages into thematic journeys such as stargazing or aqua camps. With a forecasted CAGR of over 17% for experiential travel markets, this trend could create significant economic opportunities across rural areas hosting these activities while simultaneously emphasizing sustainability practices.
Moreover, leveraging technology platforms for scaling operations indicates an embrace of digital innovation within the tourism space-critical for reaching tech-savvy users seeking personalized holiday solutions via mobile apps or websites.
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