– Vellarikka (Indian cucumber) prices surged from ₹1,600 to ₹2,600 per 50 kg sack in a day but remain temporary.
– Long brinjal costs ₹80/kg; purple round brinjal is priced at ₹60/kg.
– Tomatoes cost ₹50/kg; carrots are at ₹70/kg. Lady’s fingers are priced at ₹60/kg.
– Local farmers’ produce will be procured at 10% above market rates and sold up to 30% cheaper then regular market rates.- Uniform pricing across all district markets will be implemented to stabilize costs for consumers ahead of the festive season.
The slight rise in select vegetables’ prices amidst stable trends carries both challenges and optimism as the festive season intensifies demand across Kerala. Pricing concerns linked to Onam-one of the most culturally significant occasions-underscore pressure points within a supply chain shaped by seasonal behaviors like delayed harvests aimed at maximizing profits.
Government-supported interventions such as farm markets led by Horticorp and VFPCK promise relief by ensuring affordability through subsidized procurement measures emphasizing local crops alongside external sourcing for high-demand staples like onions and potatoes. Such efforts highlight proactive agricultural policy responding effectively during sensitive periods when food inflation could impact celebrations tied deeply with conventional buying patterns.
While consumers acknowledge current stability post-Onam surges cannot yet guarantee uniformity long termhandlersAffluence same hintslogicDecember earn prediction**
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