From College to Careers: How India’s Gen Z Leverages AI

Speedy Summary

• AI usage among india’s gen Z (aged 18-28) has become mainstream, with 78% regularly using tools like ChatGPT for tasks such as assignments and content creation.
• Nearly half (46%) of students in this demographic rely on AI primarily for study-related purposes including research and generating study aids.
• Among working professionals, 29% use AI to boost productivity, while others employ it for creative pursuits like design, video editing, and content creation.
• The ET Snapchat Gen Z Index reveals strong integration of adjacent technologies; 79% use both AI and augmented reality (AR) daily across platforms like gaming apps, shopping interfaces, and social media filters.
• Creativity is a key aspect of interaction with technology: 20% of young professionals and 19% of students use AI for artistic endeavors such as writing or visual projects.
• Gen Z highlights efficiency over novelty when adopting technology; they view AI less as a disruptor than an enabler that effectively saves time.
• Survey conducted by Kantar included participants from metros (Mumbai, Delhi) and Tier-I cities (Jaipur, Patna, Guwahati). Respondents are digitally native with seamless tech integration defining their lifestyles.

Indian Opinion Analysis

The survey underscores the growing role of artificial intelligence in shaping everyday life for India’s digital-native generation. For India’s Gen Z-prized for their pragmatism-AI has transitioned from being perceived as futuristic hype to a practical solution embedded deeply into academic workspaces and creative industries alike.This shift suggests meaningful implications across education systems that may need greater digital adaptation to meet this cohort’s expectations.

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