Google’s Veo 3 is a notable step in AI-generated media technology and could pave the way for profound changes in content creation worldwide. For India-a country rife with creative industries like Bollywood and growing digital media entrepreneurship-tools like Veo could lower production costs while enabling artists to experiment without large budgets.
However, the potential rise in indistinguishable deepfake videos poses ethical risks that could influence areas such as journalism credibility or societal trust around visual evidence. India’s ongoing digital literacy programs may need to integrate awareness around recognizing AI-driven content.
On another note, accessibility remains a barrier at present due to steep pricing models ($250/month). This limits adoption primarily to well-funded studios or enterprises rather than individual creators looking to innovate on constrained budgets-a segment abundant in India.
Veo’s promise of customizability from text prompts opens exciting possibilities but shows constraints like generic outputs when lacking sufficient data training-for broader Indian applications where diversity matters greatly (e.g., rural narratives). These areas might require specific development tailored toward local use cases over time.
the environmental demands associated with generating high-quality content highlight sustainability challenges India must consider as adoption of generative tech grows alongside investments advancing its Green Economy discourse further into practice.