India’s celebration of National Handloom Day underscores efforts to support its rich cultural heritage while promoting local craftsmanship and economic self-reliance. This exhibition highlights how government initiatives like Co-Optex can drive visibility for traditional arts such as Tamil Nadu’s GI-tagged Toda embroidery, which holds immense cultural significance. Furthermore, recognizing artisans’ contributions through awards encourages continuation of these skilled practices in underserved communities like the todas.Economically, discounts on handlooms may broaden buyer access but require scaling awareness efforts nationwide to ensure such products sustain demand against mass-produced alternatives.
Read more: The Hindu