The “Har Ghar Tiranga” campaign is positioned as both a party of national pride ahead of Independence day and an initiative aimed at fostering collective participation among citizens. By including ex-servicemen in ceremonial roles during this event, there is an emphasis on honoring India’s past struggles for independence while encouraging widespread citizen engagement.
The choice to inaugurate this campaign via a visible public gathering like a bike rally may enhance awareness but could raise questions about its outreach to rural or less-connected regions.Additionally, while such events often energize party cadres-evident from heavy participation by BJP workers-they must tread carefully to ensure such campaigns are perceived primarily as nationally unifying rather than partisan spectacles. Ultimately, success will depend on how inclusively this initiative resonates with Indians across diverse demographics.