This article highlights a global shift in viewing habits triggered by streaming platforms-a trend highly relevant to Indian viewers as they increasingly consume content online. Traditionally, India had episodic approaches akin to cable TV formats like daily soaps. platforms like Netflix brought binge-worthy formats that considerably altered audience behaviour. However, the resurgence of weekly episodic releases may bring a new dynamic catering specifically to sustained viewer engagement while preserving storytelling depth.
For India’s thriving entertainment industry-including regional OTT platforms-it serves as an possibility to reconsider release strategies tailored both for casual watchers who prefer weekend binges and loyal audiences willing to savor stories gradually.Ultimately, such discussions could influence not just viewer satisfaction but how creatives approach narrative structures designed for either rapid consumption or prolonged anticipation.