Hyderabad’s Viyona Fintech Secures NPCI Approval as Third-Party App Provider

Quick Summary

• hyderabad-based fintech company Viyona Fintech has received NPCI approval to operate as a third-party request provider (TPAP).
• The firm plans to expand UPI services through partner banks, targeting tier II and III cities and underserved rural markets in India.
• Viyona Fintech is launching a farmers marketplace within its GRAAMPAY platform,aimed at connecting farmers directly wiht buyers for better price transparency and faster settlements.
• The GRAAMPAY platform facilitates digital collections, payouts, UPI transactions, rural e-commerce, and financial literacy efforts through village-level entrepreneurs (VLEs).
• Founder Ravindranath Yarlagadda noted NPCI’s endorsement of their applications as tools to make UPI payments more accessible for farmers, shopkeepers, and households.

Indian Opinion Analysis

This advancement underscores the growing significance of digital payment integration into India’s rural economy. By acquiring NPCI approval as a TPAP provider,Viyona Fintech could play an instrumental role in bridging the gap between the urban-centered adoption of UPI and underrepresented areas such as tier II/III cities and villages. Its focus on empowering local communities via e-commerce tools like GRAAMPAY aligns with broader goals of economic inclusivity. By introducing services such as marketplaces for farmers that promise price transparency and quicker settlements, Viyona may address traditional inefficiencies in agricultural trade. However, ensuring widespread adoption will likely require sustained efforts in financial literacy among rural users-a challenge they plan to tackle through village entrepreneurs networks. This initiative reflects India’s ongoing push toward digitization across diverse demographics.

Source: Published September 8th 2025.