India’s New Party Trend: Fake Weddings Without Bride or Groom

Quick Summary

• Trend Overview: Fake weddings,mimicking traditional Indian weddings but without a bride and groom,are gaining popularity in metro cities like Delhi,Mumbai,Bangalore,and pune.
• Event Features: Guests dress in ethnic attire (lehengas/sherwanis), enjoy choreographed sangeet performances, mock varmala ceremonies, baraat entries, mehndi artists, shaadi dhol wallahs, photo booths, and extravagant buffets resembling real Indian weddings.
• Viral Appeal: Tailored for social media trends with hashtags such as #ShaadiForTheVibe; ideal for viral videos and reels capturing Bollywood-style celebrations.
• Demographic Focus: Mostly popular among Gen Z-allowing them to embrace Indian wedding culture without emotional baggage or financial stress.
• Business Opportunities: hosted at venues like rooftop bars and five-star hotels; event planners predict this could evolve into a lasting business model in 2025.
• Social commentary: A Delhi attendee noted it felt like a cousin’s wedding “without nosy relatives.” Videos show guests dancing to Bollywood tracks under marigold canopies.

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