Kerala Tourism Wins PATA Gold 2025 for Top Social Media Campaign

Quick Summary

• Kerala Tourism won the PATA Gold Award 2025 for the ‘Most Engaging Social Media Campaign.’
• The award was presented during the PATA Gold Awards ceremony held in Bangkok, Thailand.
• Minister for Tourism P.A. Mohamed Riyas received the honor from Peter Semone (PATA Chair), Noor Ahmad hamid (PATA CEO), and Maria Helena De Senna Fernandes (Macao Goverment Tourism Office representative).
• The event was part of the Pacific Asia Travel Association’s travel Mart at Queen Sirikit National Convention Center in Bangkok.
• A panel of 25 independent experts judged the awards, which recognize exceptional achievements in travel and tourism across Asia-Pacific.
• Nagesh Singh, India’s Ambassador to Thailand, inaugurated Kerala’s pavilion at the event, joined by trade partners such as Kairali Ayurvedic Health Resort and Trip N Stay Holidays.

Indian Opinion Analysis
Kerala Tourism’s win at a prestigious international platform like PATA underscores its ability to creatively leverage social media for global outreach. This achievement highlights not only its innovation in digital campaigns but also sets a benchmark for Indian tourism initiatives aiming to remain competitive on international fronts. Such recognition can act as an encouragement for other Indian states to explore tech-driven tourism promotion avenues that highlight their unique offerings while fostering collaborations with global stakeholders like those seen here with trade partners Kairali Ayurvedic Health Resort and Trip N Stay Holidays.Further integration of technology into tourism may enhance India’s visibility among global travelers.

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