Kudumbashree to Introduce Special Onam Gift Hampers

Swift Summary

• Kudumbashree will launch special Onam gift hampers priced at ₹799, available via its e-commerce platform Pocketmart.
• A total of 5,000 hampers containing nine essential Onam products will be offered. Additionally, 50,000 kits with the same items will enter the open market during Onam season.
• Minister for Local Self-Governments M.B. Rajesh announced district and panchayat-level onam trade melas as part of Kudumbashree’s market intervention efforts during the festive period.
• Kudumbashree plans too provide skill training to three lakh women to increase their participation in the labor force from 20% to 50%.
• Having made significant progress in poverty alleviation, Kudumbashree now focuses on raising women’s income levels.

Indian Opinion Analysis
Kudumbashree’s initiatives for Onam highlight its dual focus on cultural significance and economic empowerment. by leveraging e-commerce platforms like Pocketmart and hosting grassroots trade melas,it aims to enhance both market access and community connectivity during Kerala’s most celebrated festival. These moves reflect a sustained effort toward improving livelihoods through targeted interventions like festive sales.

Furthermore, the focus on providing skill training for three lakh women aligns with broader goals of increasing female labor-force participation-a key metric for inclusive growth in india’s socioeconomic development narrative. In transitioning from poverty alleviation to income enhancement for marginalized communities (particularly women), Kudumbashree continues to play a pivotal role in empowering local economies while addressing structural inequalities.

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