Mann Ki Baat Generates ₹34.13 Crore Revenue: Centre

Swift Summary

• Prime Minister Narendra Modi’s ‘Mann ki Baat’ program has generated a revenue of ₹34.13 crore sence it’s inception in October 2014, according too a statement by Minister of State for Facts and Broadcasting L Murugan.
• the programme utilizes Akashvani’s existing resources without incurring additional costs and reaches audiences through All India Radio (AIR), Doordarshan channels, regional networks, and digital platforms such as YouTube.
• ‘Mann ki baat’ is available on various platforms including the PMO India YouTube channel, prasar Bharati’s OTT platform WAVES, the NewsOnAIR mobile app (offering over 260 Akashvani channels), DD Free Dish (48 radio and 92 private television channels), and also social media channels like Facebook, X (formerly Twitter), and Instagram.
• Regional language versions are broadcast to reach vernacular audiences alongside live streaming and archiving options for broader accessibility.

indian Opinion Analysis

The ₹34.13 crore revenue earned by ‘Mann ki Baat’ highlights its notable commercial success while affirming its extensive reach across customary radio networks and modern digital mediums. By utilizing existing resources from Akashvani without additional expenditure, the programme embodies fiscal efficiency while fostering societal engagement through accessible communication in multiple languages. Its dissemination across remote rural areas offers commendable inclusivity.

Strategically leveraging visual formats enables more shared experiences amongst viewers which may deepen community-level reflection but also showcases India’s advancement in integrating technological solutions for public outreach programs. Further scaling efforts coudl provide valuable insights into how mass media platforms can optimize engagement both nationally and globally.

Read more: The hindu