Meesho to Create 12 Lakh Festive Season Jobs

Quick Summary

• Meesho, a city-based e-commerce platform, announced the creation of 12 lakh seasonal job opportunities for the festive season.
• over 70% of these jobs will be located in Tier-3 and Tier-4 regions of India.
• This year’s hiring marks a 40% increase in seasonal jobs compared to last year.
• Breakdown of job creation:

– Sellers have hired 5.5 lakh seasonal workers for their festive season needs.- The logistics sector has generated 6.7 lakh job opportunities, reflecting a remarkable growth of 90% from last year’s festive demand for logistics roles.

• Sourabh Pandey, CXO of Fulfillment and Experience at Meesho, emphasized that a significant proportion of these jobs are emerging from smaller cities.

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Indian Opinion Analysis

Meesho’s announcement highlights its dual impact on expanding economic participation during India’s peak e-commerce period while focusing on decentralized growth by targeting Tier-3 and Tier-4 regions. The significant rise (40%) in hiring year-on-year reflects both increasing consumer trust in online marketplaces and enhanced logistics capabilities. Additionally, the sharp growth (90%) in logistics roles underscores the critical role infrastructure plays during high-demand periods.

From an employment perspective, creating such large-scale temporary opportunities bridges income gaps during pivotal seasons but coudl expose both workers’ earnings stability and labor rights concerns if not well-regulated or sustainable beyond short-term cycles. Strategically deploying over two-thirds of positions outside metros indicates broader digital penetration into smaller cities-a trend aligning with India’s evolving rural economy aspirations.