New Online Platform Unveiled to Promote Textile Products

Fast Summary:

• Industries Minister P. Rajeeve launched an online platform to market products from textile units under Kerala’s Industries Department.
• The online platform, www.bpt.cditproject.org, developed by the Board for Public Sector Transformation (BPT) and C-DIT, enables product sales via e-bidding and e-auction mechanisms.
• Value-added products were unveiled during the event by PSUs like Keltron, Kerala State Industrial Enterprises, Handicrafts Development Corporation, CAPEX, Foam Mattings Ltd., and more.
• Keltron introduced advanced products like radiant baby warmers, Bluetooth-enabled hearing aids, smart traffic controllers with anti-glare technology, and ultrasonic transducer elements.
• The Keltron Component Complex presented innovative supercapacitor-powered devices such as electric trolleys and wheelchairs.
• P.Rajeeve emphasized the goal of strengthening public sector units (PSUs), noting that 21 PSUs had achieved profitability this year due to adapting to societal needs through new product launches.
• The function was presided over by MLA V.K. Prasanth alongside several senior officials from government departments and public enterprises.

Indian Opinion Analysis:
The launch of a dedicated digital platform for marketing PSU textile products reflects Kerala’s efforts toward modernizing its public sector industries while leveraging technology for broader outreach. This initiative aligns with global trends where e-commerce plays a vital role in growing smaller sectors quickly while reducing dependency on customary trade routes.

The introduction of value-added goods underscores an intent to meet contemporary consumer demands effectively-exemplified by Keltron’s innovation across medical devices and eco-friendly electric-powered solutions-which positions these PSUs as responsive entities adapting to technological advancements.

Kerala’s governmental emphasis on making all PSUs competitive could inspire other regions seeking sustainable profitability models in their state-owned enterprises while revitalizing local manufacturing ecosystems under modernization frameworks.
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