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Quick Summary

• The news article discusses an Amul ad involving the iconic “Amul Girl” performing an ‘Aura Farming’ dance during a boat race.
• The ad is themed around the festival of Onam and has gone viral online.
• Access to further details on NDTV’s webpage was restricted.

Indian Opinion Analysis
While it appears that Amul has once again made use of cultural themes to resonate with audiences, incorporating a popular festival like Onam helps bridge corporate branding with regional traditions. Viral ads such as this often spark conversations about cultural portrayal in mainstream media, adding visibility to local festivals on a national level. However, specific reactions or controversies (if any) could not be verified owing to restricted access to the source webpage.

Read more: NDTV