Officials Urged to Finish e-KYC and Facial Verification for Beneficiaries by July 10

Rapid Summary

• directive Issued: Eluru Collector K. Vetri Selvi instructed Child Progress Project Officers (CDPOs) adn anganwadi supervisors to complete beneficiary e-KYC and facial authentication on the poshan Tracker app by July 10, 2025.
• THR Distribution: The first phase of Take-Home Ration (THR) distribution for pregnant and lactating women is expected to conclude by July 15, 2025.
• Budget Dependency: E-KYC and facial authentication are mandatory for beneficiaries to continue receiving support from Central government funds.
• Monitoring Progress: Officials were advised to focus on improving attendance at anganwadi pre-schools, notably in backward and remote areas. Regular follow-ups via phone were recommended.
• Participants in Review Meeting: The teleconference included ICDS Project Director P. Sharada, CDPOs, and anganwadi supervisors.

Indian Opinion Analysis

The measures outlined reflect an effort to enhance openness in welfare schemes like Poshan Abhiyaan, which aims at improving nutrition among vulnerable groups such as pregnant women, lactating mothers, and children. By mandating e-KYC and facial recognition verification through the Poshan Tracker app, the initiative ensures that resources reach intended beneficiaries while maintaining accountability for government spending.

However, challenges might arise due to limited access to digital infrastructure or literacy gaps among beneficiaries in remote areas – a concern already highlighted with efforts being intensified in backward regions. Providing targeted support can mitigate these issues but must be implemented efficiently within tight timelines.

Ensuring better attendance at anganwadi pre-schools aligns with broader goals of improved early childhood care but could require additional interventions beyond monitoring alone. Coordinating between field staff regularly can help achieve sustained progress across diverse demographics.

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