Now Reading: Pulse Rewards Loyalty Programme Debuts at Bengaluru Airport
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Pulse Rewards Loyalty Programme Debuts at Bengaluru Airport
Swift Summary
- Kempegowda International Airport (KIA) in Bengaluru has launched a loyalty program called Pulse Rewards.
- Operated by Bangalore International Airport Limited (BIAL), the programme allows passengers to earn and redeem points across retail, F&B, duty-free, airport lounges, and the BLR pulse app.
- Members will earn 2% of their spending as points; one point equals ₹1. Additional benefits include bonus points on birthdays/anniversaries, exclusive event access, and partner offers.
- festive promotions for Dasara and Diwali offer up to 1,000 bonus points alongside the base reward; these are valid till October 26.
- Kenneth Guldbjerg, Chief Commercial officer at BIAL stated that Pulse Rewards aims to enhance passenger interactions at the airport by making every visit engaging and rewarding.
- The BLR pulse app facilitates registration for earning/redeeming points instantly. Special events/promotions throughout the year promise additional experiences.
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. By integrating tangible rewards into routine transactions across shopping and dining avenues within the airport premises, BIAL is fostering loyalty while promoting higher passenger engagement. The structure-offering monetary equivalence on earned rewards-is straightforward and incentivizes travelers who frequent KIA as part of their journeys.From an economic perspective,promoting spending via events like festive bonuses during Dasara or Diwali indicates strategic alignment with cultural moments observed widely in India. Moreover, exclusive access options give KIA an edge over conventional travel hubs. While most airports globally focus primarily on logistics efficiency or premium-class services as value offerings to passengers, BIAL’s approach broadens this scope by making ordinary visitor activities more rewarding.</p>
<p>Pulse Rewards also signals growing trends wherein Indian airports are increasingly adopting global practices in creating holistic consumer ecosystems rather than functioning solely as transit hubs.If successful implementation leads to increased footfall or brand partnerships thru its app interface-connecting passengers digitally-it may drive amplified revenue streams beyond aviation-specific earnings for KIA over time.</p>
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