– Mac desktops (U.S.):
– M4 Mac mini (256GB): $500 ($99 off MSRP $599).- M4 iMac (10-core GPU/256GB): $1,379 ($120 off MSRP $1,499).
– MacBooks (U.S.):
– M4 MacBook Air 13-inch: $849 ($150 off MSRP $999).
– M4 Max MacBook Pro 16-inch (48GB RAM/1TB): $3,596 ($403 off MSRP $3,999).
Image: ![Prime Day desktop Mac sales]
While this story revolves around Apple products discounted during Amazon’s global sales event (“Prime Day”), its relevance extends to India due to broader trends influencing local markets. High-value consumer electronics like apple’s Macs have seen increasing popularity in India despite premium pricing because of aspirational branding and enhanced user experience. Events promoting competitive prices abroad may indirectly impact India’s purchasing ecosystem-as a notable example through second-hand imports or retailer offers timed alongside these global phenomena.
india remains sensitive to affordability given the disparity between income levels locally versus regions hosting Prime-centric events like the U.S./EU markets where they often prevail ensuring comparative success parity over limited group scenarios