The discounted price of the Twelve South Butterfly travel charger represents important value for consumers invested in Apple’s ecosystem, especially those seeking convenience while traveling or minimizing desktop clutter. Given India’s expanding tech-savvy population and growing adoption of high-end gadgets like iPhones and AirPods, products like this could find traction in urban areas where portable solutions are valued.
However, as chargers already face market competition from budget-friendly alternatives widely available online in India, consumers might weigh cost against functionality before purchasing premium brands like Twelve South without bundled adapters.