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India’s fitness market is growing, evident from increasing global awareness about premium training equipment. Brands like Under Armour may find opportunities amidst this developing health consciousness where consumers desire quality athletic gear suited for workouts or everyday use. Such deals on platforms like Amazon India could motivate buyers to invest more in branded fitness products while considering value-for-money options during sales events.moreover, as Indian consumers diversify their exercise routines (e.g., running or gym work), the emphasis on versatile designs and durability shown by brands could align well with market needs. India’s push towards “Fit India Movement” complements such trends effectively.