YouTube to Introduce Longer, Unskippable Ads

Swift summary

• YouTube has introduced a new ad feature called “Peak Points,” leveraging Google’s AI model Gemini.
• The AI identifies the “peak moments” in videos when viewers are most engaged to insert ads at those points.
• The strategy aims to maximize viewer interaction with ads, benefiting both YouTube and content creators financially.
• Users can avoid these interruptions by subscribing to YouTube Premium ($13.99/month) for ad-free viewing or using ad blockers.
• Ad blockers face increasing challenges as Google and YouTube implement measures to disable them, especially on platforms like Chrome.

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